On Thursday, luxury makeup brand YSL Beauty unveiled their new All HOURS foundation line via their Instagram, touting the collection as being suitable for all skin tones. But anyone who took a look at the brand’s account and saw that out of 22 shades only one was for dark skin could smell the BS from this claim.
Like white women and other lightskin WOC, Black women have an array of undertones ranging from red to yellow to golden and more. But for some reason, whether it’s the common misconception that black women just don’tbuy makeup or the idea that making darker shades is just too expensive–Maybelline is a drugstore brand that has 40 shades in their fit-me line while YSL Beauty is a multimillion dollar luxury brand, so let’s not pretend they don’t have the coins– makeup brands are still only including that one #tokenblackgirl shade.
The brand has since updated their post caption having recieved a lot of negative feedback from commenters stating “ALL HOURS, our new foundation that lasts forever, is available in 22 shades at the moment, from light to dark. New shades coming soon!” as well as a comment stating “We are pleased to let you know that five new dark shades are already set to join the range next year.” Still, the damage has been done, and a clear message has been sent out: Black women are nothing but an after thought.
Image via @YSLBeauty Instagram
Glamdom 